Sponsorship is not a free ride. It’s a job

You must also understand the concept of sponsorship. It is a commitment. When you are sponsored, you are representing Ciari and all its products. When you are in public, you are expected to present yourself professionally and do everything possible to make Ciari look amazing. This sometimes just means stopping to talk to curious riders at the track. You have to represent well to help Ciari increase sells, first and foremost.
To get Ciari interested in you, a resume of race results and riding accomplishments is needed. Get all your race results together (or just the highlights if you’ve been racing a while) with any press clippings, TV exposure, video footage and action shots of you and put together a written proposal. Without something in writing delivered, your quest is hopeless. Sponsorship is a big commitment, and you have to show that you can make a commitment. This proposal is usually the only chance you have to make a good impression.
In your proposal, talk about what you have done in the past and what you intend to do in the upcoming year. You must show that your goals are attainable by supporting them with your past results, as well as mapping out training and/or event schedules. Show what training you intend to do. To achieve this goal, find a plan and present it, then be prepared to back it up.
Most important is professionalism. Ciari does not only look at your results. We look at you as another ambassador for our products. If you act like a jerk in public, mouthing off or kicking puppies, you will not get sponsored. This especially applies to your conduct if you’ve crashed out of a race, and even when you’re not suited up. People need to respect you, and being a jerk in a chat room or out at the track somewhere will likely come back to us. Ciari would rather support the nice guy who finished third than the idiot who won.
The key to getting sponsorship is marketing. What have you done that makes you a more vital candidate than anyone else? Approach it like a job interview. There are thousands of people looking for the sponsorship hookup. What make you better than them? Sell yourself.

Getting the hook up

You need to be at least an expert level rider! If you are not an expert you do not need to worry about getting sponsored, just go ride your bike. The number of riders who are offered sponsorship through Ciari is limited each year. Don’t get bummed if you don’t get the hookup. Sponsorship is something you work towards, and it usually takes time to build your reputation.

 

The Deal

The Ciari sponsorship program starts with us hooking you up with a great deal Ciari Product. (All Ciari sponsored racers are required to use exclusively Ciari products.) Ciari is partnered with other manufactures of offer great deals on almost anything you need to make it to and look great at the races.
Riders in the sponsorship program have the biggest potential to rise through the ranks and receive more support from Ciari. Exceptional riders may start to receive free bikes, entry fees and have expenses covered. Maybe even become a full Factory rider. Ciari is looking to support racers who we have a long history with and have been strong supporters of Ciari.
Good luck and keep on winning.